When the impact has been considered, it’s time to talk to the designers.
A collaboration between analysts and designers is crucial.
The collaboration can be in the form of reports or other written material.
I.e. doesn’t have to be a formal meeting.
It’s important that the designers what the analytics data represents.
This is were you notice the benefits of having high data quality.
The closer the data is to how the site is used, the better designers can understand the user.
If the designers can easily understand the reports, they will be able to act faster.
Having all interactions tagged means that designers can even be proactive.
They can ask about parts of the page they want to explore.
Removing friction between design and analytics increases the speed at which the product can be iterated.
Thus, making it easier to serve your customer.
– Samy
Component Analytics daily
Every weekday, I publish about Component Analytics and analytics collection strategies.