Do you wonder what made your customer leave your website?
What hurdles are they hitting on their way to conversion?
Component Analytics is a framework for tagging interactions on your website that scales.
Component Analytics takes a bottom-up approach to tagging, setting up the tagging on the building blocks of your site, the components.
This approach brings with it several benefits, including:
- You can automate tagging of all similar interactions. Tag once and it works everywhere, freeing up more time for analysis.
- Discover and eliminate hurdles by mapping out a customer’s journey through interactions to increase conversion.
- You can aggregate interactions over multiple pages to map out the customer’s journey. You’ll have a full history of how customers have interacted on your site.
- Reduce the cost of maintaining analytics tagging on the site.
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Component Analytics daily
Every weekday, I publish about Component Analytics and analytics collection strategies.
