Solving an identified problem – consider the impact

There are many ways to tackle a solution to an identified problem on your site.

But before doing any problem solving, you should first consider the impact.

There will always be conversion hurdles on every site.

Measuring how this problem impacts you can save you a lot of time and resources.

If the impact is small, you can lower its priority or skip it all together.

If the impact is large, you can prioritize it accordingly to lower the impact on your earnings.

Over time, most sites will have mostly small impact problems.

Solving these one by one can dramatically affect your conversion rate in the long run.

It’s worthwhile to make fixing small impact problems as part of the product planning process.

Adding new features is part of the product process.

Improving existing features should be too.

– Samy