Considerations when doing Component Analytics – Getting an overview

The Component Analytics framework gives you structured data for every customer interaction.

There are a couple of considerations that come with this approach.

The first one we’ll discuss is the difficulty of getting an overview.

When you only tag what you think is important, it’s easy to get an overview of what’s happening on the site.

Your analytics suite shows the few interactions tagged, giving you an idea of what’s happening on the site.

Using Component Analytics, your analytics suite will report a large number of interactions.

To combat this overload of information, you’ll need to make custom reports. Defining what interactions are actually important

To define the interactions, you analyze the customer journeys, looking for inflection points.

The points that your converting customers have as common denominators in their journeys.

– Samy