Considerations when doing Component Analytics – Analytics Suite

Earlier, I wrote about your analytics suite introducing sampling due to the large amounts of data in Component Analytics.

Another issue with your choice of analytics suite is what type of analysis it allows you to do.

Component Analytics data is best analyzed by following customer journeys.

Depending on the Analytics suite, it may not allow you to go through customer journeys.

It may not allow you to go through the interactions the customer takes through your site.

Making it impossible to analyze what converting customers do differently from non-converting customers.

Which in turn makes it difficult to understand your customer.

– Samy

Component Analytics daily

Every weekday, I publish about Component Analytics and analytics collection strategies.