Before you automate your tagging

After you automate, you will collect a lot of data.

But a large amount of data is not a goal in itself.

A large amount of good data is what we’re looking for.

Drowning in data makes it hard to actually do our analysis.

We’ve talked earlier about Inconsistent Tagging, the opposite is Consistent Tagging.

Consistent Tagging entails:

• Having all interactions tagged.
• Having a predictable data structure for every interaction reported.
• The report includes not only what click happened, but where the click happened. This is CRUCIAL.

Component Analytics is a tagging framework to achieve Consistent Tagging.

It enforces the structure by setting up the reporting to be the same wherever the Component.

It also includes where, by having the Layout Component reported in every interaction.

– Samy

Do you have questions? Send me an email on samy@componentanalytics.com