Implementation Criteria – Same page Interactions

The second criteria I look for when deciding Component Analytics fitness is Same Page Interactions.

Same Page Interactions are interactions that do not navigate you to a different page on the site.

Most interactions on any site are links to other pages.

Looking at Etsy again, on this page we can see several Same Page Interactions:

1. The Product search
2. Image picker
3. Favorite Button
4. Next/Previous picture buttons
5. Primary color select
6. “Add your personalization” text field
7. Sort by button

The rest of the interactions in that image navigate you to other places, including the menu, cart icon, “Add to cart” button etc.

If the navigation on your site is simple, and has few Same Page Interactions, tracking pageviews may be enough.

In any other case, tracking pageviews will let you see where you’re losing customers, but not what they were doing.

– Samy