Yesterday, I wrote about how to select a team KPI target.
Two of the suggestions depended on having a history.
Either analytics history or an experienced team.
If it’s a new product, you may not have access to any of these.
In this case, I would recommend looking at the metric competitors use to start out.
If you can’t gather anything on the subject, just look through a list of the most common metrics and choose one.
Whatever approach you choose, schedule a date to come back and reevaluate the target.
The date should be 3 to 6 months after launch, depending on the amount of users using the product.
– Samy
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