Following up on Customer Journeys

Having identified the most common customer journeys, you can leverage that knowledge to optimize the site.

Going through each step in the conversion, you can find out where your customers drop off.

These are your point of optimization.

Optimizing this part will not always result in increased conversion.

However, these points will tell your where to focus your efforts when deploying feedback tools.

Having these customer journeys displayed on dashboards for all to see makes it clear for the whole organization what changes to prioritize.

Making it easier to add making these changes to the product roadmap.

– Samy