Over time, after doing changes to the site the customer journeys will increase and decrease in conversion.
This is not a bad thing, it means your changes are having an effect on your customers.
However make sure to keep an eye out for the total conversion rate.
If the total isn’t dropping but the monitored customer journeys are, that may mean a new customer journey is rising.
The customer journeys will change over time.
Some will convert better, others will decrease.
Make sure to keep finding and fixing new conversion hurdles as it’s happening.
– Samy
Component Analytics daily
Every weekday, I publish about Component Analytics and analytics collection strategies.