Analytics is a measuring tool.
And as a measuring tool, it shows you symptoms of an existing problem.
However, identifying the underlying problem requires understanding of the customer.
Sometimes the symptoms and the problems are closely related.
Other times, they’re much harder to identify.
The reason customers aren’t converting could have been several pages back.
Tagging everything helps with that understanding, as you can see where customers are stumbling at scale.
– Samy
Component Analytics daily
Every weekday, I publish about Component Analytics and analytics collection strategies.