Should you implement Component Analytics on an e-commerce site?

E-commerce sites are very popular.

More and more e-commerce sites are popping up with specific niches.

On e-commerce sites, the customer converts by buying a product.

This clear conversion leads a lot of sites to implement Conversion Tagging.

You make changes to the site and hope the conversion rate goes up.

Losing customer context.

However, the repeatability of the site makes it an excellent candidate for Component Analytics.

Most pages on an e-commerce site are repetitions with different types of products.

Most pages are either product listing or product detail pages.

Implementing Component Analytics on those two pages means you’ll have most interactions on your site tagged.

This benefits especially e-commerce sites where they can navigate to the same product in a multitude of ways.

Allowing analysis of what hurdles your customers encountering along the way to conversion.

– Samy