Let customers reveal themselves

Component Analytics simplifies the reporting model for interactions for one reason.

To enable tagging automation at scale.

If you do your tagging by hand, you will start tagging the things you believe are important.

I call this Whim Tagging.

Tagging all interactions is letting the customer reveal themselves.

With each interaction, the customer tells you a little bit more about:

• What they want
• Why they’re on your site
• How they use your site to fulfill their needs

Customers will tell you all these things if you follow what they do.

Tagging what you think is important is akin to putting words in the customer’s mouth.

– Samy