Look at trends when older than 6 months

When looking at behavior, it’s mostly the last 6 months that are of interest.

So what can you do with data older than 6 months?

You look into trends.

Examples of trends:

• Time: Do people mostly visit my site during a specific time of the day, or is it all day?
• Seasonal: How does the visits to my site change throughout the year? Did I get a visitor dip last summer as well?
• Marketing campaigns: How well did my marketing campaigns do? What can I do to make them better?
• Products: What kind of products are selling the most on my shop at a specific time?

Older data is mostly interesting when it comes to seeing how the KPIs change, and why.

– Samy