Most analytics data becomes stale after 6 months.
If you have a steady amount of visitors to your site all year-round, anything before the last 6 months is forgotten.
That does not mean that data from earlier is not interesting.
In the coming days I will write about use-cases of:
- Data from last 6 months
- Historical analytics data (anything earlier than 6 months)
- Anonymization
– Samy
Component Analytics daily
Every weekday, I publish about Component Analytics and analytics collection strategies.