As I wrote before, most issues encountered will be small issues.
However, what we want to achieve with resolving small issues is Compound Conversion.
Just like Compound interest, increasing your conversion with small percentages will accumulate to an even better ROI.
It’s easy to chase the new features that we believe will give us large payouts.
However, continuously improving the site by discovering and fixing small hurdles in conversion increases customer satisfaction.
Thus, you should always include analyzing and fixing existing issues in the product roadmap.
– Samy
Component Analytics daily
Every weekday, I publish about Component Analytics and analytics collection strategies.