Benefits of taking a bottom-up approach to tagging

Component Analytics takes a bottom-up approach to tagging.

A bottom-up approach means that the different pieces of the pages add their tagging information themselves.

In Component Analytics, that means your Components.

This is in comparison to a typical approach where we tag interactions manually for each page.

The bottom-up approach is the key to scaling.

The three main benefits to the bottom-up approach are:

• Faster analysis of data due to knowing how Components report the interactions.
• This, in turn, means creating insights faster due to easier aggregation over multiple customers.
• New pages and changes on existing pages are automatically tagged. Saving you a lot of time.

When you tag the Components themselves, you get predictable analytics.

You always know how the interaction of a component will be reported. You know how the data will look.

Now you can spend your time on the key thing to improve the business:

Creating insights.

– Samy