A note on the amount of data you’ll collect

Component Analytics scales with your site.

Most interactions by your customers will be recorded in your analytics platform.

This quickly produces large volumes of data.

While this may sound like a “luxury” problem, you have to take into consideration what skills your organization has.

Depending on how many customers visit your site, your analytics platform may introduce sampling in their UI.

To get the real data and structure it up into customer journeys, you’ll need an analyst with SQL* competence.

SQL is a querying language, used to extract information from your databases in a structured way.

SQL knowledge allows the analyst to answer business questions better.

This in turn leads to a better understanding of the customer in your organization.

– Samy

* SQL = Structured Query Language