Data quality – Structure

The structure of the data determines how good your analysis can be.

The less consistent structure you have, the more time you have to spend on data preparation.

To get high data quality, you need a predictable structure that applies to all your interactions.

By predictable, I mean that you could look at something clickable on the site, know how it will be reported.

All interactions need to have the same structure.

To enable analysts to aggregate interactions.

Component Analytics keeps a consistent structure by tagging the reusable components once.

Then, every time that component is put on a page, interactions are reported with the correct structure.

– Samy