Component Analytics framework will get you a large volume of high-quality data.
Yet, analyzing it is a bit different from the typical approach.
The data is best analyzed as customer journeys.
A customer journey is the actions the customer takes from start to finish on your site.
Having the customer journey data means that you can reverse engineer the data.
You can start with the converting customers and go back through their journey.
Aggregate these journeys to get a clearer view of what they’re doing right.
Then compare it to the non-converting customers and see what they’re missing.
The comparison yields insights, which in turn increases conversion.
– Samy
Component Analytics daily
Every weekday, I publish about Component Analytics and analytics collection strategies.